Your Business Value vs. Market Correlation

Your Business Value vs. Market Correlation

ID-100122520It is a fact that a privately-held business will, in most cases, represent the largest financial asset in a business owner’s investment portfolio. Although many owners view their business as their identity, their purpose and/ or a way to make a living, in its most basic form it is also an investment in a small business. This newsletter is written to help business owners consider a simple question – ‘how correlated is your business value to the overall economy?’ The reason that this question is so important to ask is because most business owners put the majority of their financial wealth at risk when they fail to view their business as an asset; in particular, as an asset that fluctuates in value. Therefore, we want to get you thinking about protecting your overall wealth by thinking through a potential future date when you will transition your business – perhaps before the next significant economic downturn.

Investing 101: Diversify Your Assets

It has been said that there is such a thing as a ‘free lunch’ when it comes to investing – that ‘free lunch’ is the diversification of your assets. The reason that diversification is called a ‘free lunch’ is because in a liquid portfolio of investments (i.e. stocks and bonds), diversification costs almost nothing beyond some transaction costs. However, the low / no cost of diversification provides a substantial amount of benefit to the investor because the investor is not solely invested, or ‘concentrated’ in a single investment or perhaps in only a few investments.

In fact, in a well diversified portfolio, different types of assets / investments rise in value in certain markets while others will fall. Overall, the investor is reducing the volatility of their investment return.

However, when a business owner’s largest asset is their illiquid privately-held business, how can they apply the same diversification mentality?
The first way that an owner can begin to address this ‘concentration of risk’ in their privately-held business is to understand how their company’s value is correlated to the overall marketplace.

Your Business Risk Relative to the Market

Let’s begin with a simple question:ID-10069554
• When the overall economy is on an upturn, does your business become more profitable?

For the majority of business owners, the answer to this seemingly simplistic question is an obvious ‘yes’. Most owners rely upon favorable economic conditions to increase the value of their businesses.

If this is true for your business, i.e. the profitability and value rises with overall economic conditions, then, of course, the same is likely true when the economy falters- i.e. the value of your business will fall when the economy slows down.

What is “Beta?”

“Beta” is the measure of how the value of an investment asset changes during economic cycles, compared to the investment market as a whole. If your privately-held business performance tracks the overall economy closely, that means it has a high Beta and can be considered more risky. If this applies to your business, you are likely hopeful that the economy will continue to improve so that your business value and performance will increase further. However, having been through a number of recessions, you also know that you cannot control the overall economy. What you can control, however, is how well prepared you are to protect and/or harvest the value of your business despite the timing of the next economic downturn.

Shifting the Riskiness of Your Business

ID-10088138Can the value of your business somehow be immune to the next economic downturn? Probably not – at least not 100% of the value. However, one of the concepts that you might embrace in your thinking is that of ‘shifting the risk’ to another investor. This could include taking on a partner in your business.

The average business owner enjoys the freedom and financial advantages of running and owning their own business, so they don’t want to sell it. However, they also realize that having the value of their largest financial asset tied to the overall economy is also something that makes them very uncomfortable.

Taking Chips Off the Table

If you were to think of your business the way that you think of your liquid investments, you might sell some of a position that represents a significant portion of your portfolio in order to reduce the concentration of risk in the major holding. There are a number of strategies that may be available to you to begin reducing the value you have at stake in your business while at the same time staying actively involved (to retain the emotional and mental benefits associated with running your business).

An Abundance of Capital vs. Continued Control

Today’s capital markets are flooded with ‘dry powder’ or investment capital that is waiting to be deployed into profitable businesses. If you have a profitable business today (i.e. more than $1 million in annual profits) then you might be attractive to an investment partner such as a private equity group.

While capital alone is not a reason to transact, you may also take into consideration that with so much capital looking to be put to work, you are actually in a relatively good position to choose the form of the partner or capital that you attract to your business and, perhaps, work with these capital providers to continue controlling parts of the operations of the business while working to increase its overall value.

Concluding Thoughts

In short, the diversification of your personal wealth may not only further secure your financial future but may also serve as the catalyst for new growth at your company. We hope that this newsletter has accomplished the objective of having you understand that while the economy is a large indicator of the value of your business, there are planning techniques available to reduce the overall risk to your total wealth. Paying attention to not only the economy but also to the sources of capital for your business, may lead you in the direction of reducing the overall riskiness of your balance sheet (i.e. concentration in your business) while protecting your wealth for future personal goals.



Chad A. Sander, CFP®

Direct Phone: 812-602-6302


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The information in this material is only as current as the date indicated, and may be superseded by subsequent market events or for other reasons. While all information prepared in this document is believed to be accurate, any statements of opinion constitute only current opinions of Payne Wealth Partners, Inc., which are subject to change and which Payne Wealth Partners, Inc. does not undertake to update. Accordingly, you should not put undue reliance on these statements. The information does not attempt to examine all the facts and circumstances that may be relevant to an individual’s financial needs. Payne Wealth Partners, Inc. is not soliciting any action based on these statements.

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Keystone Financial Consulting
601 N Cross Pointe Blvd
Evansville, IN 47715
Phone: 812-477-6221
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